Matthew 3:5
Then went out to him Jerusalem, and all Judea, and all the region round about Jordan,
Cross-references
Matthew 4:25 shows crowds from the same regions following Jesus, mirroring the geographic scope of John's ministry.
In Matthew 11:7-12, Jesus refers to the crowds going out to John, directly commenting on the phenomenon described in Matthew 3:5.
Mark 1:5 is a parallel account: 'all the people of Jerusalem' came to John, identical to the crowds in Matthew 3:5.
Luke 3:7 records John's preaching to the crowds that came out, picking up right after the description in Matthew 3:5.
Mark 11:32 shows that the people held John as a true prophet, which accounts for the multitudes coming out to him.
Luke 3:3 gives a parallel account of John preaching repentance in the Jordan region, matching the crowds described here.
John 5:35 calls John a burning lamp that people rejoiced in, explaining the crowds' attraction to his ministry.
Luke 7:29 reports that those baptized by John declared God just, showing the positive response of the crowds.
John 3:23 shows John baptizing at Aenon near Salim, confirming the widespread response described here.